When I started my medical animation company a decade ago in Austin, I wanted to focus on emerging health and medical technologies- there are so many innovative, exciting solutions coming out of this city, and I wanted to bring those to life visually!

But I kept seeing the same problem- people wanted art, but weren’t ready to tell their story. Their market was too broad. The use cases were all over the map. The solutions needed more validation. The phrase “seamless integration” got overused without an understanding of healthcare workflows or the people involved.

The result?
Great ideas with no adoption.
Solutions that never became real.

At the same time, I was living on both sides of healthcare: as a frequent patient navigating broken handoffs, and as a supporter and cheerleader for frustrated frontline teams.

So I jumped in, advising startups and large healthcare organizations on how to align users, workflows, clinical expertise, and brand messaging early. Because awareness is not a strategy, and even the best technologies can die on the shelf from bad storytelling.